Industries are evolving, technology keeps advancing and the global workforce is highly mobile, increasing the challenge to attract, retain and maintain a diverse pipeline of talent. Your employer brand communicates the identity of your organization and the career proposition it promises to potential and current employees.
Your employer brand encompasses your organization’s purpose, values, culture and personality. Your ability to clearly establish and communicate your employer brand impacts recruitment, retention and engagement of your current employees, as well as the overall perception of your organization in the market.
What does your employer brand say about you?